Primary Care Medical Clinic
MEET ALPHA
Alpha Advantage is a medical clinic that launched in 2021. Alpha offers a unique care model that blends primary care with performance medicine, with the goal of franchising locations nationwide.
THE CHALLENGE
Establishing a brand presence and identity in a highly competitive market with a limited budget was a major undertaking. Our challenge was to create an effective branding and marketing strategy and to grow organically.
THE STRATEGY
The foundation of a good marketing strategy is SEO. Upon doing keyword research, we were able to craft content to make the company findable:
*Build an attractive website to attract and convert patient leads
*Create a social media content strategy
*Register with Google My Business, Yelp for local SEO
*Create a YouTube for video searches
Next, we needed a way to convert patient leads into appointments:
*Create a lead automation protocol with self-scheduling with text and email appointment reminders
*Implemented patient registration software fully integrated with the EHR
*Create a lead warming journey for non-converted patient leads
Now that the patient is in the door, we needed a way to showcase their high value services:
*Create in-office flyers and banners
*Create a waiting room video loop
*Create a monthly newsletter
Once the infrastructure was in place and the clinic was fully operational, we were ready to advertise directly to patients:
*Create landing pages for each campaign
*Google pay-per-click
*Facebook ads
*Groupon
*Lifetime Fitness
*Zocdoc
Copy and Design
Scrolling video showcasing high value services for waiting room and IV room
Analytics
Optimize local SEO
THE RESULTS
By employing a multi-channel approach, we were able to help the clinic establish a presence in the local market, boost website traffic, grow the patient base, and increase revenue.
Here are the results:
Organic impressions on social media over 12 months
Increase Revenue
per patient
Cost per Acquisition (CPA)
new patients
Increase Revenue
year over year
