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  • Writer's pictureMichael Berg

Storytelling: Your Most Important Skill in Medical Marketing

Updated: Jun 7, 2022

If you want to stand out in the medical sector, you need to be compelling enough to make people WANT to listen to you. Science has proven the best way to accomplish this is through STORYTELLING.

Why Use Storytelling?

Storytelling is hard-wired into our DNA. For thousands of years before written language, storytelling has been used as an effective method to pass information down from generation to generation. Humans are storytelling creatures.

As Simon Sinek showed in his famous TED Talk, “Start With Why,” people will not buy into an idea unless they know the WHY behind it.

Effective storytelling taps into that why, filling in the gaps with logic to validate their emotions and get a point across.

As a result, it leaves a much more meaningful impression with your audience. Studies have shown that people retain 65-70% of information shared through stories, while only 5-10% retain information presented in the form of data and statistics.

In the medical industry, storytelling is helpful because it can extend your time with your audience. In general, people do not like sales pitches but the love stories. Stories can help your customers better visualize the benefits for themselves.

Tips for Effective Storytelling

· Start with a hook point. A hook point is anything that gets your customer’s attention quickly, like a bold statement.

· Consider your audience, balance their pain points with the idea you want to get across.

· Structure your story as a hero’s journey: Who is the protagonist and what is their roadblock? What was their turning point (what new thing did they implement)? What was their resolution?

· Try to avoid meandering. Your stories should be structured around a theme. Avoid anything superfluous that does not drive the narrative.

If your medical company is needing to craft that perfect messaging that is going to connect with your audience, then you need Gnosis.

Contact us for a free evaluation and digital media proposal, 858-925-3119, or visit

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