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  • Writer's pictureMichael Berg

The Patient Perspective: Exploring Consumer Trends in Facial Aesthetics for 2023

The medical aesthetics industry is rapidly changing, and so are the needs of patients.

As a medical professional in this field, it’s important to stay up-to-date on the latest trends and technologies in order to provide your patients with the best possible care.

This blog post will explore recent survey results from Gnosis Digital Marketing regarding patient demand and preferences when it comes to facial aesthetic procedures in 2023.

Facial Aesthetic Consumer Trends Report 2023

In the recently published report, Facial Aesthetic Consumer Trends 2023, the survey revealed that nearly half of those surveyed planned on getting a treatment done this year.

Of those who do not plan to undergo, over 1/3 (37%) cited “unwanted side effects” as the major barrier.

However, despite these potential risks, the survey showed that 88% of respondents would be willing to pay more if they could reduce these side effects while still achieving desirable results.

This suggests that there is an opportunity for aesthetic providers to combine treatments and increase per patient revenue.


Overall, this survey provides valuable insight into consumer trends within the facial aesthetics industry in 2023.

Patients are increasingly looking for treatments that offer effective outcomes with minimal side effects and downtime—indicating a need for continued innovation within this field in order to meet patient demands.

Additionally, it appears that convenience is also becoming an important factor when it comes to patient satisfaction—suggesting that further research into faster ways to achieve desired outcomes may be beneficial for practitioners as well as their patients.

Doctors should use this information when deciding which treatments and technologies to offer their patients in order to ensure maximum satisfaction.

Need help with your marketing strategy?

At Gnosis, we specialize in helping your medical or life science company plan and implement effective digital marketing strategies.

Contact us today to receive a customized proposal, 858-925-3119, or email

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