Custom video loops have become commonplace in medical clinics in recent years.
In the past, most practices would play cable news or Price is Right to pacify patients, to the benefit of pharmaceutical companies and other advertisers.
As video technology has progressed, doctors have realized the value of their waiting room screens and are increasingly creating custom video loops to educate patients and promote their own services.
By creating and curating content that is based upon patient demographics, practice specialty, services offered, etc., practices can turn their screens into powerful educational and sales tools, reaching audiences when they are thinking about their health.
Additionally, the content created for video loops can be repurposed to improve your visibility by embedding them on your website and sharing on social media. YouTube is the second largest search engine, so including your videos on a practice channel will also help potential patients who are looking for your services find you.
If you are putting together your own video loop, this is some of the content you may want to include:
Educational
Educational videos are a valuable resource to educate patients. Incorporating visual and auditory information into a teaching modality is often easier for patients to understand and retain.
Services
Do you offer high-value services that you want patients to ask you about? By planting a seed immediately preceding their consultation, you are creating a quicker and easier way to start conversations and generate sales.
Patient Spotlight
Inspirational or motivational patient case studies give your video content a human touch. Production value does not have to be high to be effective.
Staff Spotlight
The more comfortable patients are with the staff, the more likely you are to retain them. Short interviews with staff members that showcase who they are, their interests, and what they find fulfilling about their job can help foster a deeper bond with patients.
Patient Reviews
One unique way you can leverage your video loop is to use interactive tools to generate additional online patient reviews. This can be done using custom QR codes that link patients directly to review sites.
Deals
If you have any deals, special, or promotions, video loops are a perfect vehicle for getting the word out to your patients.
How long should a waiting room loop be?
On average, patients spend around 15 minutes in the waiting room, but this can vary greatly from practice to practice.
As a general rule, your loop should be at least 1.5x the average patient wait time.
How to get started?
If you don’t have the time or aren’t comfortable building your own waiting room video loop, Gnosis is here to help you!
We can create a custom video loop that educates your patients, showcases your high-value services, and even drive patient reviews!
Contact us today to receive a customized proposal, 858-925-3119, or email mike@gnosis.team
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